As a coach, you are in the business of helping your clients make the best decision for themselves. But when it comes to selling your services, many coaches struggle because they feel like they’re being pushy or slimy.
That’s because they haven’t been taught the right way to help their prospects make the best decision for themselves. It’s important to remember that when you do sales right it’s about helping people, not pushing anything on them.
Let’s look at some of the keys to doing sales the right way.
Know Your Ideal Client and Their Needs
The first key to selling your services is understanding who your ideal client is and what their needs are. When you have a clear understanding of this you can create offers that directly address their pain points and solve their problems.
Additionally, knowing who your ideal client is will also help you craft language that resonates with them and speaks directly to them. Once you understand who they are and what they need, then you can move on to crafting offers that meet those needs.
Show How You Can Help Before Asking For Anything In Return
People don’t buy from someone unless they trust them first, so it’s important to build trust before asking for anything in return from your prospects.
The best way to do this is by providing value up front without asking for anything in exchange for it. This could be in the form of free resources or helpful advice through blog posts or social media posts etc…
Showing your prospects how you can help them solves two issues; one it builds trust with potential customers, and two it gives them an idea of how working with you will benefit them before asking them for any commitment or money in return.
Be Transparent About Your Offers
When presenting offers be transparent about what people will get if they decide to work with you (this includes any bonuses). Having clarity on what someone will receive when they purchase from you helps eliminate any surprises later down the line which leads to more satisfied customers overall.
Remember, when someone purchases something from you, this should be seen as an investment in themselves and not just a purchase; so make sure that whatever offer you have really does add value and has tangible results for them.
Selling your services doesn’t have to be pushy or slimy; when done correctly it’s about helping people understand how working with you can benefit them in ways that only specialists like yourself can provide.
Understanding who your ideal client is, showing how you can help before asking anything from them, and being transparent about what prospects will get if they decide to work with are all critical steps to selling effectively while maintaining relationships built on trust and integrity.
Doing sales right isn’t just good business practice—it’s essential.