Call reluctance is a familiar struggle that many business coaches in the field of getting clients know all too well. Choking back fear of rejection, lack of confidence, paralysis from overthinking, and worries about failure – these are just some of the common anxieties that keep coaches from picking up the phone and reaching out to potential customers. But if they want to succeed, they must go beyond those feelings.
In this post, we’ll look at some powerful strategies that coaches can use to conquer call reluctance and meet their goals. By breaking through the fear barrier, they can tap into their true potential and create meaningful connections with clients. With a bit of courage, tenacity and resilience, these coaches can find the drive to take action, no matter how daunting it may feel. Taking that first step will enable them to build those all-important relationships and start generating business. So, let’s dig deep and discover how to overcome call reluctance – and make success a reality.
Identify the root cause of call reluctance
To overcome call reluctance, coaches need to find the underlying cause of their hesitation. Is it fear of rejection or lack of confidence? By understanding the root cause, coaches can work on specific strategies to address the issue. For example, coaches can use positive affirmations to boost their confidence, or they can practice handling rejection to reduce their fear.
Set clear goals and objectives
Having clear goals and objectives can help coaches stay focused and motivated. Coaches should set specific goals for the number of calls they want to make each day or week and set objectives for the outcomes they want to achieve from those calls.
This can help them stay accountable and motivated and can also provide a sense of accomplishment when they achieve their goals.
Create a plan and schedule for making calls
Having a plan and schedule for making calls can help coaches feel more prepared and confident.
Coaches should set aside specific times each day or week for making calls and create a script or template to guide the conversation. This can help them feel more in control and can reduce the anxiety associated with making calls.
The key is starting on time.
If the plan is to start at 9:00 am that’s when you make the first call. It’s not when you start putting together a list of people to call.
Prepare and rehearse before making calls
Preparation is key to overcoming call reluctance. Coaches should take the time to research their prospects, understand their needs and pain points, and prepare relevant questions and solutions.
Coaches should also rehearse their script or template to build confidence and ensure a smooth conversation.
Do this the night before so you can start making calls on time.
Adopt a positive mindset and attitude
A positive mindset can help coaches overcome their fear of rejection and increase their confidence. Coaches should focus on their strengths and accomplishments and remind themselves of their value and expertise.
They should also focus on the benefits of the call, such as helping the prospect solve a problem or achieve a goal.
It’s important to understand that this is not a sales call.
The call is to see if the prospect qualifies for what you have to offer.
If they do go ahead with your presentation or scheduling a time for one.
If they don’t qualify, celebrate and move on.
Use scripts and templates to guide the conversation
Using a script or template can help coaches stay on track and ensure they cover all the key points during the call.
This can also help them feel more confident and in control, reducing the anxiety associated with making calls.
Practice active listening and show genuine interest in the prospect
Active listening is essential for building a connection with the prospect and understanding their needs.
Coaches should listen attentively, ask open-ended questions, and show genuine interest in the prospect’s goals and challenges.
This can help them build trust and rapport, making it easier to close the sale.
Embrace rejection and learn from it
Rejection is a natural part of sales, and coaches should learn to embrace it and use it as a learning opportunity.
Coaches should take the time to understand why the prospect said no and use that feedback to improve their presentation and approach for the next call.
Seek support and accountability from a mentor or coach
Having a mentor or coach to provide support and accountability can be extremely helpful in overcoming call reluctance.
Coaches can work with a mentor or coach to develop specific strategies and goals for making calls and receive feedback and support to stay motivated and focused.
Every coach needs a coach.
In conclusion, call reluctance can be a significant hurdle for business coaches, but with the right strategies and mindset, coaches can overcome their fear and achieve their goals.
Through determination and the right guidance, coaches can unlock their potential to become unstoppable sales professionals.
From diagnosing underlying anxieties to creating a plan of attack and crafting scripts for success, by taking these initiative-taking steps you’ll transform into an individual who makes calls in stride with confidence.
When resistance arises – challenge it head-on through active listening techniques while getting support from mentors or coaches along your journey towards prosperity.
With the right strategies in place, coaches can focus on building relationships and enrolling more clients.
Put these strategies in place and watch your call reluctance go away.
If that doesn’t happen, I’d be happy to collaborate with you to diagnose what you’re missing and help you get these results.
I do this in a 4-week 1-on-1 intensive format, and my work is best suited for experienced coaches or consultants who have had more than a few clients get great results.
Just PM me if interested and we’ll have a brief chat to see if you’re a good candidate for the program.